The richness and application of a gloss, the coverage and hold of a lipstick, the voluptuousness and comfort of a cream texture… Lancôme invents a new beauty gesture for the lips: an extraordinarily enveloping liquid lipstick, L’AbsoluVelours, which leaves lips velvety with a matt, luminous, elegant and comfortable finish. Available in nine deep shades that are ultra-easy to apply, it’s the must-have autumn accessory.This season, lips are enwrapped in deep, velvety colours shimmering with light for the finishing touch of a graphic and sophisticated make-up look. This glamorous effect is guaranteed by its savvy formula, the exclusive blend of a “velvet” gel for a shiny and extra-comfortable result and illuminating pigments for vibrant colour: L’AbsoluVelours contains six times more pigments than a traditional gloss. Lancôme launches the first liquid formula that delivers deep, pure colour, combined with an intense luminous velvet effect.
Nine Extremely Elegant Velvet ShadesPink, violet and red: L’AbsoluVelours comes in nine irresistible shades. Absolutely captivating colours with the deep Velours de Violine, the dazzling Velours de Magenta, the delicate Velours de Pétale and the wonderfully tangy Velours de Framboise. An invitation to voluptuousness with the elegant Velours de Pourpre, the vivid Velours de Pêche and the bold Velours de Grenade… Not to mention the star shade, Velours de Caprice, a velvet version of the iconic L’Absolu Rouge shade.To complete this collection with a sensual touch, Lancôme also announces an exceptional re-release of the Lancôme heritage shade, Veloursd’Étincelle, initially created in 1955. Its secret? A touch of white, which gives it incomparable radiance.
A sublime Lipstick Result with the Simplicity of a Gloss GestureUltra-sensual,L’AbsoluVelours curves lips and dresses them in seduction without sacrificing comfort thanks to its moisturising texture and long-wearing hold (8 hours). Easy to apply, L’AbsoluVelours guarantees an impeccable make-up result with the utmost simplicity and the ease of a gloss application. Used flat, the applicator generously coats the lower lip, while the thin upper section redefines the lip contour with absolute precision. Sensuality and refinement in a single, precise and rapid step: simple and effortless beauty by Lancôme.