Platinum- The Ultimate Choice for Men
Through the ages, the most discerning of men have preferred platinum when it came to their jewellery. From the great Maharajas of India to royalty the world over, to celebrities and sports starts, this eternal metal has been the choice of discerning men down the ages.
The new generation of men, who live in urban areas are looking at accessories in the form of jewellery. Platinum has started to become a rage among men in metros. Keeping with this trend, leading retailers across India offer the new collection of men’s platinum jewellery. The collection was launched by Indian boxing champion Vijender Singh.
During the launch, Vijender Singh said, “Achievements are precious and timeless just like the precious metal platinum. And what better way to celebrate milestones in your life than with precious platinum. The gleam of platinum and its tenacity makes it the perfect choice for men as it is subtle, classy and elegant. The range has some unique and elegant designs of platinum jewellery in cufflinks, bracelets, chains and rings for today’s man.”
Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear. It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity and unmatched status.
Platinum is eternal and each piece is a reflection of perfection, whether it’s a simple band or fine designed jewel-encrusted piece, platinum is one of the most secure metals for your precious stones. Like most metals, platinum also scratches but the scratch is simply a displacement of the metal without any loss of metal. Platinum’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.