Dabur International, one of the most trusted and recognized personal and healthcare brands in the world, has revealed that it will be rolling out new 30 ml variants of Dabur Amla Hair Serum – Snake Oil, as part of a strategy to reach out to a much broader market base in the Middle East. Amla Snake Oil has been developed by scientists at the Dabur Research & Development Centre, and has been successfully tested to offer the best formulation for hair protection across multiple consumer groups in the region.
The company also announced that Amla Hair Serum has now become one of the top two hair serum brands in the region, just two years after its launch. Amla Snake Oil has captured more than 28 per cent of the Saudi Arabian market and 20 per cent of the UAE market on the way to becoming one of the region’s most sought-after hair serum brands.
“Women living in the Middle East constantly have to face many challenges in hair care because of the unique climate and the type of water in the region. Moreover, frequent heat and chemical styling treatments further aggravate some of the most common hair problems of women in the Middle East, such as dry and damaged hair with split ends, dull and lifeless hair or frizzy and unmanageable hair. In this regard, Dabur has succeeded in harnessing its 129-year legacy of leadership and excellence to develop a unique formulation that addresses all types of hair problems. Dabur Amla Hair Serum-Snake Oil has been especially formulated by leading experts and scientists in hair care to offer the easiest way for protection of hair, detangling and giving it that healthy shine,” said Mohit Malhotra, CEO, Dabur International.
Formulated after intensive research, the Amla Snake Oil range of hair serums has been fortified with Amla Vitamins and Silico complexes that get absorbed into the hair instantly. The breakthrough Amla Snake Oil can be applied on shampooed or towel-dried hair anytime. Once applied, no rinsing is necessary. The revolutionary serum comes in three diverse variants: Repair Therapy for dry and damaged hair; Frizz Control for unmanageable, frizzy hair; and Extreme Shine for dull and lifeless hair.
Repair Therapy features a rich and thick serum with unique Amla Vita system that coats the hair cuticles, smoothens and binds to help repair split ends. It also protects against the damaging effects of heat styling and harsh weather, while simultaneously replenishing lost oils to revive radiance of hair. Frizz Control is also formulated with the unique Amla Vita complex, which is specially designed for all hair types. It gets absorbed into the hair quickly, smoothening the cuticles along the hair’s length to tame frizz, detangle hair and reduce flyaway for a longer time. Extreme Shine contains the unique Amla Silico complex, a smooth, thin serum that revitalizes hair to restore shine and vibrancy, while forming a protective layer to make the hair silky and smooth.