Forevermark announced the launch of the Artemis™ collection in collaboration with master couturier Bibhu Mohapatra at the Four Seasons Hotel, Worli today. Actress Athiya Shetty was the showstopper of the evening, looking glamorous in exquisite jewellery by Forevermark and Bibhu Mohapatra. She adorned a 12 carat diamond bracelet with gold texturing and sparkling diamond earrings from the newly unveiled collection.
The front row of the show saw celebrities such as Abhay Deol, Sangeeta Bijlani and Ujjwala Raut among others. With three key motifs seen in earrings, rings, bracelets, pendants and brooches, the Artemis™ collection is inspired by the sun, moon and stars. A central Forevermark diamond emerges as the definitive element in each design. This Artemis™ collection is for the evolved woman who appreciates fine jewellery.
She believes these pieces are not merely for decoration; they represent a state of life together, allowing her to feel confident and empowered. “Since centuries, the skies have been looked upon for guidance and harmony in our lives. I’ve combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery.
The central thought behind the Artemis™ collection was inner balance and outer strength, making it a very special collaboration for me. Forevermark and I have a strong partnership, as I have previously accessorised my shows at New York Fashion Week with Forevermark collections.
Their commitment to craftsmanship and excellence, represented by these beautiful, rare and responsibly sourced diamonds, are synonymous with my design philosophy.” Sachin Jain, President, Forevermark India said,“We are pleased to collaborate with Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West in his fashion, as he has done so once again in our new Artemis™ Collection.
These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value. Forevermark diamonds are amongst the rarest and have been formed over millions of years. Less than one percent of the world’s diamonds are eligible to carry the Forevermark inscription. These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell.”