“Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring.” ― Marilyn Monroe, Marilyn
That’s exactly what our new range is all about Madness lil imperfections but absolutely non boring. Swatimodo brings a fresh and new fun range “Harajuku in love” its a very Japanese inspired range focusing on brightness and fun Harajuku is known for but there is lil twist to collection we have added lil bollywood filmy elements typical hearts colours and silhouettes… Harajuku is also a fashion capital of the world, renowned for its unique street fashion.
Harajuku street style is promoted in Japanese and international publications s
uch as Kera, Tune, Gothic & Lolita Bible and Fruits. We have drawn inspirations from Ganguro and cosplay and bit of Ura-Hara.
Ganguro is a style that symbolizes the average American teenager. The term translates to ‘black-faced’. The basic look is what Westerners would call a ‘California girl’, with bleached hair, dark skin, fake eyelashes and nails. It is not clear how Ganguro came to be. Cosplay is more of a costume-based style. A cosplay enthusiast will usually dress as a fictional or iconic character from a band, game, movie, anime, or manga.
Ura-Hara is another section of Harajuku, which caters to a mostly male population interested in a hip-hop, graffiti, and skater fashion and culture. Ura-Hara is seen as the opposite of Harajuku in that it’s more hidden and reserved.
Harajuku style is all about breaking the rules thus the shoes also speak unconventional mix of materials heels fabrics and silhouette, wooden heels to metals to plastics.