Four-Day Fashion Fairs Attract more than 1,800 Exhibitors
More than 1,800 exhibitors from 30 countries and regions are taking part in the 44th HKTDC Hong Kong Fashion Week for Fall/Winter and the 11th HKTDC World Boutique, Hong Kong.
The twin fashion fairs opened this morning and continue through 17 January at the Hong Kong Convention and Exhibition Centre. Together, the two fairs welcome 115 buying missions from 43 countries and regions, representing more than 5,400 buyers from over 3,900 companies.
Hong Kong Fashion Week for Fall/Winter, the largest event of its kind in Asia, and the world’s second largest fashion fair, features two new product zones: Fashion Jewellery Feast, and Men in Style. Returning to the fair are Fashion Gallery, focused on high fashion from Hong Kong and overseas, Emporium de Mode, presenting distinctive garments in an elegant setting, the Garment Mart, offering mass merchandise, and such special product zones as Denim Arcade and Intimate & Swim Wear.
Five group pavilions – from the Chinese mainland, India, Macau, Pakistan (new this year) and Taiwan – are participating. The Hong Kong Fur Federation’s “Designers Love Fur Collection 2013” is on display at the Hall 1C Concourse, and the Hong Kong Apparel Society is featuring fashion by Hong Kong fabric suppliers at the Fashion Fabrics Hub Display, Hall 1B Concourse.
Hot Picks Showcase
Hong Kong Fashion Week for Fall/Winter also offers a Small-Order Zone, featuring more than 1,000 products from some 200 suppliers. A “Hot Picks” showcase will allow buyers to try out products. The zone is located at the Expo Drive Entrance.
The 11th edition of World Boutique, Hong Kong, is showcasing a record-high 559 brands, including Ashworth, b+ab, bread n butter, IKA BUTONI, Che Che New York, Episode, Jessica, KATIE JUDITH, Language, MARCCAIN, Mini Cream, Moiselle, Pashma, tout ā coup and Ztampz. Peruvian designer Sumy Kujon is spotlighting her latest collection of baby alpaca blended with silk.
Industry associations with pavilions include the Hong Kong Fashion Designers Association, Japan’s Kokusai Fashion Centre, the Indonesian Fashion Designers Association, the Carpi Italia, the Taiwan Textile Federation and the Los Angeles Regional Export Council.
World Boutique, Hong Kong, once again includes Hong Kong Fashion Extravaganza. Tonight’s event spotlights the latest collections of Paris’ Nana Aganovich and Brooke Taylor designer duo, Beijing’s Chi Zhang, London’s Holly Fulton and Hong Kong’s Johanna Ho. The gala presentation will also be broadcast live at Causeway Bay’s Times Square, as part of “Hong Kong in Fashion.” (The HKTDC will broadcast the show live as well, via the Google+ Hangouts On Air online.) The promotion, showcasing Hong Kong’s role as a fashion hub and lifestyle trendsetter, continues through 23 January. The city-wide campaign includes the participation of local fashion retailers, restaurants, shopping malls and coffee shops.
Spotlight on Design
The Hong Kong Young Fashion Designers Contest gala evening, 15 January, will present four awards: Contemporary Day-wear, Party & Evening-Wear and Best Innovation, as well as an overall winner. The judging panel includes French creative consultant Marc Ascoli, this year’s VIP Judge, as well as Kyoko Mashiko, Director of the Harajuku Project Showroom, HP France Inc, and Hong Kong fashion designer Hidy Ng. Winning designs will be on display at the Hall 1D Concourse during the fair.
The fairs offer a variety of seminars on fashion and design trends. Speakers include representatives of Australia and New Zealand Banking Group Ltd, Fashion Snoops, the Hong Kong Apparel Society, Li & Fung Ltd, Peclers Paris, Stylesight and WGSN. Fashion Extravaganza designers Johanna Ho and Nana Aganovich and her partner Brooke Taylor will also be speaking about their work during the fair.