Rado celebrated the launch of the Rado DiaMaster collection, and its latest advertising campaign, featuring brand ambassadors superstars Hrithik Roshan and Lisa Ray, in New Delhi.
The mini-film captures the innovative design and effortless style of the versatile DiaMaster collection while showcasing the characteristic durability of Rado’s high-tech ceramic watches. During the event cutting edge technology and design of the DiaMaster family was brought to life magnificently by aerial dancers that enthralled Rado’s guests.
The act culminated in the screening of the new commercial and a theatrical entry by Hrithik Roshan. The evening hosted by Rado CEO, Matthias Breschan and Vidushi and Rima Mehra had guests captured all evening with an augmented reality zone to try on a Rado timepiece virtually.