Spin the wheel to discover what colours you should be wearing today
Spin the Emotional Brilliance Colour Wheel to get your personalized colour reading – you choose the three colours that stand out to you at that time and these colours are linked to certain words that reveal a little bit about your current state of mind. You then wear the colour to feel the word, you word-up!
Introducing a brand new concept matching your psychological needs to what colour cosmetics you should be wearing, at any moment.
This range – consisting of lip colours, eyeliners and eye-shadows – is less about wearing make-up that’s in-season or someone else’s vision of what’s on-trend, as it won’t fulfil your needs. Emotional Brilliance works as a way to wear something that’s designed for you – you choose colours and then the corresponding words, such as Confident, Take Control or Glamorous, will be significant to you and your needs at that time and you wear them to get that point across. It’s the power of suggestion – it’s enough that you believe in it, you will then start to behave a certain way.
Lush Co-Founder and Inventor of Emotional Brilliance Rowena Bird comments “I love lipstick, but why wasn’t one great colour ever enough, why was I drawn to a particular one on different days or even sometimes feel the need to change colour part way through a day? After chatting with like minded lipstick junkies, it struck us that it wasn’t about what clothes we were wearing but more about how we were feeling and so the idea was born”.
Lush has worked with renowned Strategic Behavioural Therapist Lady Kennedy, who specialises in changing people’s behaviour and attitudes, for the list of words. They are words she uses in her therapy session to alter perceptions and change behaviour. She specialises in mind care and working on your emotional state, where she takes someone from one state of mind and delivers them in another. The Emotional Brilliance range brings this form of exclusive mind therapy to the High Street through the art of colour.