The SEVENFRIDAY timepieces are known by their iconic squircle (a term coined from the words “square” and “circle”) watch cases for every model. The brand believes that every design in their watch would set a benchmark of being qualitative and aesthetically top of the range with a reasonable price tag.
Inspired by industrial elements, tools, engines, machines, wheels and art, the range comprises of eight variants of uber luxurious stainless steel watches each unique from the other. The products’ design is a result of this inspiration in combination with high-end production and complex construction. It is a merger of contrasting materials and styles in harmony.
SEVENFRIDAY’s watches consist of two integral elements – the Box and the Interface. The box – made of stainless steel- is a complex constructed and protecting casing. The shape and style lies between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of different material catering additionally to the haptic and visual senses of the products respective universe.
Using advance composite Materials, of aerospace grade material, to make it more lighter, but durable, is one of the prototype concepts and USP of SEVENFRIDAY. A variety of materials, finishing and colors completes the exclusivity of the collection and takes the user on a tour of ongoing discoveries.
Gaining popularity in the global market, SEVENFRIDAY rolled out their first limited edition, which was inspired by the Classic French Riviera Speed Boats. To reflect the inspiration in the timepieces, each and every watch had a casing of actual Canadian walnut wood, with a nautical mile colour tone, going into the watch; these limited pieces were globally sold out on pre orders.