To cater to the discerning fashion tastes and preferences of the Indian men, Madura F&L today announced the refreshed look of Planet Fashion.
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Launched amidst style and glamor, the new look was unveiled by India’s youth icon and Bollywood actor, Tiger Shroff at Taj Land’s End, Mumbai.
Crafted on the principles of Formals, Fashion, Fun and Friends, Planet Fashion’s new brand identity is sauvé, fun & youth centric and symbolises infinite and endless possibilities of style and fashion in the life of the progressive Indian man.
The new logo – THE INFINITY SYMBOL, featuring in red & white with a black accent, epitomizes warmth in approach, purity of promise and masculinity. Planet Fashion in its new look offers a product range comprising of four handpicked collections – Suitability, Linen Lounge, Classic Must Haves and All-day easy.
Each collection has been designed to create easy wardrobe solutions for every occasion. Suitability – A wide collection of Wedding Suits, Tuxedos, Bandhgalas and Corporate Suits Linen Lounge – A superb collection of Linen Shirts, Linen Trousers and Linen Jackets Classic Must Haves – The best white shirt, the classic blue shirt,
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The best black shirt, the best black trouser, the true navy blazer and the khaki trouser. All-Day Easy – This innovative range comprises of Wrinkle free and Non-iron range of shirts & trousers.
The product range is available in flagship brands – Louis Philippe, Van Huesen and Allen Solly. Commenting on the launch of the new brand identity, Mr. Rahul Jhamb, Brand Head, Planet Fashion said, “We, at Planet Fashion have always believed that ‘Men deserve more’ and that philosophy is reflective in our new brand identity.
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The new look embarks Planet Fashion on a new journey that will add an accent, a new dimension to the infinite and endless possibilities of style and fashion in the life of an Indian man. The ethos of the new logo will also reflect in our new store design, which aims at creating an endless style experience”.
He adds that this style experience will be further accentuated by the appointment of in house Fashion Advisors, that will reinforce the possibility of creating endless style options. Commenting on the new brand identity, Tiger Shroff said, “I’m very excited to be a part of Planet Fashion’s new journey. The new Planet Fashion brand identity, the infinity symbol, has an instant connect because of its colour red. Also the new collection is a great combination of classic and trendy fashion which will be lapped up by the youth because the collection can be styled depending on personal choice.