Philips signs on Kareena Kapoor as its Hair Care brand ambassador, launches the Philips Intelligent Styling Range, launches the Philips Intelligent Styling Range
Philips, India’s leading lifestyle brand, today added a triple “wow” factor to its Hair Care category with the announcement of Bollywood style icon Kareena Kapoor as its brand ambassador for the Hair Care range, the launch of the Philips Intelligent styling range of hair care products, and the publication of Philips Vogue Veda, a hair styling guide, created by Andy Uffels, Global Philips Styling Expert and Top Fashion Stylist.
True to its name, the Philips Intelligent hair styling range combines intelligence and style to help women create their own ‘wow’ hairstyles at home. Backed by advanced technology and consumer research to understand the styling needs of Indian women today, Philips offers four new hair styling products that ensure quick and easy home hair styling without any hair damage. The new range comes with a step-by-step smart style guide – Vogue Veda – by Kareena Kapoor to help create multiple styles, Just Like that.
“Kareena embodies today’s woman, who believes she can have it all. At Philips, we endeavor to give women this freedom, and who better to endorse these Intelligent Beauty Products than Kareena Kapoor, a woman who truly represents the Beauty with Brains image,” said Aarushi Agarwal, Director Marketing, Personal Care, Consumer Lifestyle, Philips India. “We believe The Vogue Veda along with the Philips Intelligent hair styling range would empower women to experiment and Always Look their Best Always. In about 15 minutes, you can make a Bad Hair Day into a WOW day, with the help Of Kareena, Philips Intelligent Styling and Vogue Veda.”
Talking about her association with Philips, Kareena Kapoor, Bollywood actor and Philips India’s women’s hair care range brand ambassador, said, “It’s the first time a celebrity is endorsing a Hair styling range and I am proud to be associated with Philips.”
The first range that Kareena will be endorsing for Philips India is the new Intelligent hair styling range. “Today, young women are constantly trying to style their hair to try different looks. The intelligent styling range of products uses technology to let us make different styles with a lot of ease, hence they give you “Wow styles Just like that”, added Kareena Kapoor.