Delhi: It is that time of the year, when hairdressers from all over the country come together to celebrate the hottest hair trends. Essential Looks, the biannual hair trend show by Schwarzkopf Professional, is back with this year’s four visual moods called the “Color Buzz Collection”, showcased in a grand event on July 18th at The Oberoi, Delhi. The event was complemented with the announcement of Schwarzkopf Professional’s flagship colour range- IGORA Royal.
Top model, Lisa Haydon, along with Mr. Murali Sundar, General Manager, Henkel Beauty Care – Professional and Mr. Najeeb Ur Rehman, PPS Manager Schwarzkopf Professional unveiled the new Igora Royal.Commenting on the relaunch of Igora Royal, Mr Murali Sundar, General Manager, Henkel Beauty Care – Professional, said “The new Igora Royal is the key to professional and creative success. It combines maximum performance with real partnership for hairdressers and their clients. Created with the help of ground breaking technology, through Igora Royal we will push the limits of creative expression with the definitive goal to grow colour business in the country. ”
Bringing the hottest hair trends from the international catwalk shows of New York, London, Milan and Paris to India for the last 10 years, Essential Looks presents latest inspirations, each of which redefines the power of colour to shape ones personality.With the new collection, Schwarzkopf Professional’s creative team has gone one step further than ever before.
From the graphic swing of MONO MODS, to the languid sophistication of GLAM CHIC, the hyperkinetic non-conformism of ELECTRIC YOUTH to the minimalist, timeless, pared-down purity of WHITE ANGLES, the Schwarzkopf Professional creative team has recognized four uber-contemporary visions for today, to suit every style and match any mood.
Essential Looks 2013 also featured Monsoon Salon in an exclusive rendition of the looks. Commenting about the mega event, Najeeb Ur Rehman, PPS Manager, Schwarzkopf Professional India said “Essential Looks has a proven track record in translating catwalk couture into commercial reality and is now celebrating ten years of success in India. This season, we have been working hard to bring out the hottest looks from the runway shows. All the looks featured are right on trend, a true reflection of what is happening within the world of fashion”.
About Schwarzkopf Professional
Schwarzkopf Professional is part of the business unit cosmetics/toiletries of the Henkel group, Düsseldorf, and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries. Well known international brands include Igora Royal & Igora Vibrance (colour), BC Bonacure (care), Osis (styling) as well as Straightening brands Glatt and rebonding with Strait Therapy and Natural Styling