India’s first luxury swimwear brand SHIVAN & NARRESH is all set to launch its newest swim boutique at SELECT CITYWALK, New Delhi early May. This will be the brand’s second store in Delhi. Sustaining the brands philosophy of luxury swim & resort wear, the newly established store has offers newer options apart from holiday & beach essentials. The biggest addition to the store is the SHIVAN & NARRESH menswear line featuring beach shorts, swimming trunks and linen shirts with sharp cuts in the brands signature colour-blocked avatar. For the women the store continues to be a shore of paradise with swimwear classics in hues of the flossy pinks & flaming oranges from the Cruise Collection with complementing resort separates like pareos, tubes, shirts & trousers as well as the statement accessories for the perfect holiday starting this summer.
Besides the customary merchandise this store also introduces – The Honeymoon Boxes – consisting of a swimsuit, pareo & flip-flops, for gifting along with personal shopping. Clients can select from varying products to design their own boxes with an added personal touch. The store is distinctively conceptualized around the bottom of a swimming pool reflected down to the last detail in the architecture, color palette, textured materials and structure in a combination of pool mosaics & brass accents emulating the brand’s signature minimalistic style. The focus of the store lies in the two aesthetically designed diving mannequins that will resonate the swim, cruise & resort lifestyle synonymous with the brand at an experiential plane. These custom-made diving mannequins have been crystallized by SWAROVSKI especially for the brand to reflect crystalline water droplets on the body. The trial rooms have been fitted with vintage showers to echo the pool showers of the Piscine Molitor from the bygone era.
Visitors to the new store will be witness to an unprecedented display of products, where clothing racks replicate the pool ladder and walls have been demarcated with pool depths. Adding richness to the store is the resplendent imagery from the brand’s luxury holiday campaigns narrating the idea of a blissful holiday. The digitally equipped store would also enable experiential shopping that offers to digitally scan through all previous collections and catalogues to let you pick up your favourite swimsuit from the complete range each season.