Splash Unveils new store design and the uni-brand concept in India
Splash, the international high street fashion brand for men and women reinforces its presence in Bangalore with the launch of the second store at Phoenix Market City, Whitefield today. This marks the brand’s seventh store in the country.
The store which wore a celebratory look, broke into a cheer as Mr. Raza Beig, CEO – Splash & Iconic inaugurated the store alongside Bollywood actress Esha Gupta. Proving to be a one stop shop for all fashion need of Bangaloreans, this store will offer latest in-fashion clothes and accessories to customers at affordable prices.
With the launch of this store, Splash has aso unveiled the new store design and the Uni-brand concept in India. The store is spread across 9,000 square feet and with its cleaner showcasing of merchandise and in-store design elements, further engages the customer making shopping at Splash an experience to look forward to. Based on the concept & philosophy of Fashionism merging Fashion and Creativity, the interiors of this Splash store are in line with the global Splash imagery. While white and black are the two prominent colors throughout the store, there are vibrant bursts of neon green and grey on the ceiling, wall and floors imbuing a vibrant feel to the store. The signature logo of Splash – the barcode, is cleverly used across the store as the binding theme reinforcing the brand identity through visual elements.
Also unveiled on the occasion was the new Splash Uni-brand concept which provides customers the ease of browsing seamlessly across various cate
gories and sections – Splash Youth, Splash Smart, Splash DNM, Splash Formals, Splash Accessories and so forth. Alongside this, a gamut of international brands like UCLA, Kappa, Smiley, Free Authorities and shortly ‘Being Human’ will also be housed among others. Ushering in the new Autumn-Winter collection, with an eye for the latest global trends that reflect an everyday attitude, Splash’s ‘Fashion 365’ binds together a collection that creates a definite style statement.
Commenting on the store launch, Mr. Raza Beig, CEO Splash & ICONIC said, “Splash shares a very special bond with the city of Bangalore as we find the customer here highly evolved in the understanding of fashion and the latest trends. As a brand which is globally renowned for its hi- fashion and versatile appeal, we have received tremendous response from customers here. With the opening of our new store, we are giving our customers in the city another touch point to shop their favourite brand from. To further enhance shopping experience, the product portfolio and the store look has been revamped in line with our new international imagery. We feel this new approach has increased customer friendly appeal of the store and offers easy accessibility and convenient display of all products further making shopping in Splash a special experience.”
Splash is all set to offer high-voltage fashion and blockbuster trends atop every fashionista’s shopping list. The new Autumn Winter collection draws inspiration from the most popular catwalk trends from across the globe and ranges from the retro mix of yesteryears, tapestry and heritage classics, all the way to military designs and eastern futurism. Beautifully married into the Splash Fashion 365 campaign of this season, floral, lace, scarf print, stripes, fur, bling, felted wool and silk make the sartorial cut.
The new Splash store re-defines the concept of shopping by its classy, chic go glam statement. Located on the 1st floor in Phoenix market city, Whitefield, the store is truly a fashion hotspot.