Merino – An innovative, multi utilitarian fabric by AWI helps you stay cool in Summers and Warm in winters
New Delhi, March 2012: Merino Wool Fabric is an innovative and unique natural fibre by Australian Wool innovation that moderates your body temperature as per your body requirements.
The fabric helps you stay warm when the weather is cold, and cool when the weather is hot. The Woolmark Company (TWC), a subsidiary of Australian Wool Innovation – a not-for-profit organization, owned by 29,000 Australian woolgrowers is the global authority on Merino. It collaborates with Australian farmers to help them grow and harvest Merino to its very highest standards, thereby maintaining the exceptional quality of Merino fibre.
The versatility of Merino Wool makes it a unique fibre across the globe. An entirely renewable natural resource, this fibre is soft and gentle on your skin and prevents from odour problems in hot weather conditions. It absorbs the extra moisture generated from heat and obstructs static build up to avoid cloth clinging; making it a great drape material. In bright sunny days, Merino protects your skin from UV radiation; therefore it is a perfect fibre to wear in this weather.
Sourced from Merino sheep, this wool shrugs off stains and retains the original colour of the garments when washed. The flame retardant fibre is sure to keep you safe and secure. Merino provides the perfect blank canvas. New wool treatments are in constant development, allowing the creation of unique textures and finishes. And when Merino clothing is dyed it is colorfast. Newly developed coloring techniques using coating, printing and injection systems give designers full scope for creativity.
To communicate many more unique properties, information and benefits of this premium natural fibre, The Woolmark Company has developed www.merino.com for its consumers.
About The Woolmark Company
The Woolmark Company and AWI operate worldwide with offices in over 18 countries, with the headquarters is in Sydney, Australia.
Woolmark is the iconic fibre brand symbolising the best wool in the world. Created in 1964, by Italian graphic designer Francesco Saroglia, the Woolmark logo perfectly represents the softness, elegance and modernity of wool. Today it is still amongst the ten most recognised and appreciated brands in the world.
A product bearing the logo indicates that it has been independently tested as a high quality woollen product with guaranteed fibre content. The logo on a product provides consumers with an assurance of quality.
Its creation was the result of a collaboration of the world’s wool producers led by Australian growers and it became the independent marketing tool used to support the use of quality wool, at a time when man-made fibres were emerging into the market.
Used on over 2 billion products since its launch, the Woolmark brand is synonymous with excellence, passion and innovation.