Treta Yuga – Amrapali’s capsule silver Collection due to Launch in Bangalore city

As the company is set to launch it’s brand new silver store in Bangalore city on the 27th of June ’12, in the presence of the Business Head, Ramya Sharma, Amrapali has come out with a capsule collection called “Treta Yuga” meaning, “The Silver Age” in Sanskrit.

The collection houses a unique line of 8 pieces that are ethnic, contemporary, tribal and antique in style in order to high light the vast variety of silver jewelry available at the new store.

The collection ranges between 500 INR up to 200,000 INR.

The attached piece is a part of the Treta Yuga collection, a typical necklace inspired by ethnic jewelry from Uttar Pradesh, made of silver and glass using Kundan craftsmanship. 29,000INR.

Designer to some of the world’s most influential people from the Queen of Bhutan, to the ex Prime Minister of Mauritius, President of Israel, Bill Clinton, Jenifer Lopez, Penelope Cruz, Aishwaria Rai Bachan, Sonam Kapooretc., Amrapali is known for its unique design sensibility and superb finish.

Amrapali’s story began with tribal Rajasthani silver jewelry and handicrafts – when two young graduates in ancient Indian history, Rajesh Ajmera and Rajiv Arora, roamed the subcontinent collecting unique pieces which lay the foundation for this immensely successful international brand with its strong roots in Indian heritage and culture.