Sannam Chopra forayed into her accessory label Embellish in 2008 with an objective to introduce an array of jewellery with a modern sensibility. She prefers to define her work as ‘Beauquir’ that which is beautiful & quirky at the same time.
She has collaborated & designed jewellery for various fashion brands & houses; & her work has been occasionally extended to cover bespoke developments of designing bags, belts and footwear. Under the label she retails through various multi-designer boutiques across India & her collection has been worn by the likes of Kangana Ranaut, Shraddha Kapoor & Vidya Balan.
