Anaita Shroff Adajania is a renowned fashion stylist and is known for her exceptional costume designing in Hindi movies.Anaita Shroff has always been noted for her unique avatar and is also a fashion director of Indian Vogue magazine.
Anaita Shroff Adajania did a remarkable job in styling costumes for Bollywood major hits like: Dhoom 2, Cocktail, Love AjKal, Being Cyrus and Everybody Says I’m Fine. Not only the Vogue magazines but other famous magazines like Elle, Rolling stone and L’Official. She is officially married to the director of Cocktail, Homi Adajania. Homi has always done the red carpet look for the sizzling hot beauty Deepika Padukone but posses an aesthetic sense of creating the appealing fashion brand identity for magazines like Elle and L Official. Anaita Shroff is 40 years by age and she has undoubtedlyleaded the Bollywood cover styling to the next level. This lady has also done the styling stints for the recently released Race 2 and upcoming movie Dhoom 3 and Krrish 3.
Anaita Shroff is very much focused towards the editorials and the vogue. Anaita believes that she could bring more creative imagination on vogue cover by following a set pattern than designing for movie costumes. Because there you have to seek directions from the director as well the casts opinions does matter.She also performed in couple of Indian movies. She made her presence first time in the block buster movie “DilwaleDulhaniya Le Jayenge”. Whereshe played the role of Sheena who becomes friend with Simron(Kajol) in her Europe trip.Anaita was again watchedin another blockbuster hit” Kal Ho Na Ho” in which she played role of Gita friends with Rohit ( SaifAli Khan).
As far as awards are concerned she was awarded as the IIFA best costume design award- Love aj kal in 2010. In 2007 she was again awarded as IIFA best costume designer for the movie Dhoom 3. In the very dame year she again received the most stylish Bollywood designer at the MTV Lycra style. The former year 2005-06 brought her another award for best fashion stylist of the year at the International F awards. However 2004 brought her the same tribute on the platform of International F. she worked along with her husband Homi Adajania in cocktail. Both of them are organized, experienced and defined throughout he directing and styling process.
Anaitagot much recognition after movie Cocktail because her selection of clothes and the hottest and sexiest appeal portrayed by Deepikahas just been made possible by Anaita Adajania. She made it through her approach of making the characters look real and believable. Anaita Shroff Adajania is a believer of the fashion designers from Calcutta school because they know the significance and value of craftsmanship and their point of view is unique. In Anaita Shroff Adajania opinion the Indian fashion industry is flourishing and will go long way. People are willing to become fashion stylists and writers and have more opportunities as we do have at our times.
Anaita Shroff Adajaniamade repetitive vogue covers with deepika almost 10 times. When asked by a journalist the reason behind it she said: deepika is open to experimentation and it is always interesting to work with the personality where you can explore countless options. She said I don’t like stars with mannequins because fashion is still the king and choosing a right person who is well equipped with the trends is best to work with. Anaita Shroff Adajania really admires to have shoots with Mario (Testino) and Nick Knight. As far as the professional affiliations are concerned with the film makers and photographers she has been working with the people who are in her contacts since 15 years. Anaita Shroff Adajania has good understanding and collaboration with the photographers to work with and she believes in open style for working and maintains the real and personal relations as well.