DIVYA REDDY as one of our exhibitor on 12th and 13th Feb 2015, at H-Hotel, Sheikh Zayed Road, Dubai, DIVYA REDDY, always had a knack for style. As a young girl, she loved to dress her friends up.
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She also wanted to dress them differently, always putting together outfits that were creative yet different. Today, this 27-year-old fashion designer has her own set up in INDIA.
She describes her sensibility as strongly artistic and takes pride in her ability to creatively fuse different materials and fabric DIVYA has an intrinsic understanding of colors and textures. Her command of hues is natural and easy,sophisticated and sensual. What stands out in her work is the textures of the fabric she uses, Her strength lies in her sense of color combinations and also in her ability to develop new forms and silhouettes. Her creations have a life of their own, they also have personalities,
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They are femininely seductive and are characterized by an interesting blend of Western and Eastern elements. Divya believes that fashion is all about stimulating ones’ own mind and letting creativity flow. She believes that fashion cannot be dictated to you, it is about breaking rules and being comfortable with the piece you own. Blindly following trends is not really fashion.
“I believe in creating my own style statements and what I love about designing is the balance of creativity, art and science in this field,” says Divya “Our country India and its rich heritage never fails to inspire me. Every collection of mine has a bit of India in it. I have always loved fashion. I love beautiful things that are well made. I think what women like is that while I make sexy clothes, I understand their bodies. I know that some women might have flab here and there and I cut and drape in a way that hides these flaws, without compromising on the sensual appeal of the garments.
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I think women should dress in a way that’s effortless but never lazy Apart from running her store successfully, DIVYA has designed bridal trousseau for many high profile weddings. She has also has designed for and styled many Tollywood,kolly wood and Bollywood celebrities for several events and parties. The collection that she designed and styled for a wedding sequence and received many south film-fare awards