Falguni and Shane Peacock have built a career in fashion by following their own set of rules. The secret of their success is the unique and unusual styling and attention to detail they give to each design to create “Luxury”.
“We enjoy the challenge and the process that goes into creating each and every finished product.Its the minute aspects and the small unexpected twists that flavour a garment
that makes it unique. A dress must make, in an instant, a statement without the help of accessories.”
The FSP brand carries the signature use of feathers, sequence and prints. Integral to the Peacock culture is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity and fluidity and severity.
In a business climate that says “continue to do or die,” the Peacock philosophy believes that ‘…Life is too short to blend in…’ which they translate into each and every creation by mixing fantasy with reality.
“We love the idea of elegance and intricacy, whether it is in a scarf or an haute couture garment. Our sensibility, combined with a touch of high octane glamour and our devotion to rock and roll — the transition from chic to edgy, combined with a slightly wicked charm makes our clothes perfect for a rock and roll superstar.”
With immediate goals to further expand Peacock product offerings and retail locations globally, the Peacock’s long term strategy involves continuously growing their fashion empire into an international lifestyle brand, and establishing the company as a worldwide powerhouse of style.