The definition that “fashion is a reflection of the times we live in and shaped by the culture we inhabit”, is the basic concept behind all of Beyg’s collections. The only aim of the label is to design clothes that are trending with the new globalisation of fashion silhouettes and where cross-cultural exchange has created a new fashion philosophy. High profile celebrity clients like Jemima Khan, Cherie Blair and the late Lady Diana have moved him out of the domestic design scene and has brought him to into the international design arena.
Keeping an eye on present trends yet with a constant awareness of his roots, Beyg’s design sensibility is reflected by a smart fusion style in terms of pattern and cut, all within the context of today’s changing face of fashion. Spearheading a philosophy of working with rural communities to empower women via ethical practices has led to a rise in non-exploitation and awareness and Beyg is now considered a pioneer in this new awareness. Incorporating the various elements of design, his collections maintain a soft feminine romantic feel as well as smart clean lines of today’s trends. Not just homage to the Pakistani women but to women everywhere.