Summer of 1999, Sabyasachi Mukherjee graduated from the National Institute of Fashion Technology, India with three major awards. Four months later, Sabyasachi started his eponymous label which began with a workforce of just three persons.
Over the years, he has successfully built a clothing brand which has a very strong social perspective. Quick to understand the demands of the Indian market, Sabyasachi has created a brand that has represented a comfort zone to global Indians and remained undestroyed through major socio-economical-political changes.
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Early 2001, Sabyasachi won the Femina British Council’s most outstanding young Designer of India award, which took him to London for an internship with Georgina Von Etzdorf, an eclectic designer based in Salisbury. Returning home with edgier ideas, Sabyasachi started retailing at all major stores in India.
In 2002, Sabyasachi participated at the India Fashion Week where his debut collection earned him rave reviews from the national and international press. On a cover by Women’s Wear Daily, considered the most coveted international trade magazine, he was reckoned as the future of Indian fashion. Sabyasachi’s design philosophy is very simple and clear- ‘Personalized imperfection of the human hand’.
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Deserts, gypsies, prostitutes, antique textiles and cultural traditions of his home town, Kolkata have been a lifelong inspiration for this designer who believes that “clothes should just be an extension of one’s intellect”. He uses unusual fabrics, texturing and detailing, ‘fusion’ of styles, ‘patch-worked’ with gorgeous embellishments in a vibrant diverse color palette to make the feeling of going back to the ‘soul’.