Urban Factory founded by CEO Madhuri, is a technology driven global platform that gives power and opportunity for aspiring modern designers, boutique owners, and young talented fashionistas to fuse entrepreneurship and creative skills. We strive to create meaningful fashion for the urban ladies of India, fashion that enhances their lifestyle and personal sense of style. Since our initial launch we have maintained a steady growth of our brand, developing our image to be strong, appealing, elegant, and above all, stylish.
We cater not only to the quality of the fabric, design, and fashion, but also the emotion of the wearer. Through the Runway, we are presenting our carefully chosen pieces of our collection along with some specially designed garments which will all be available in our stores for SS2016. For our first collection, we have created four colorful elegant mix of themes to give a unique touch reflecting our uniqueness of combining cuts, colors, and fabrics to a work of art for the ladies’ wardrobe.
Our first theme, Indigo Blue, emcompasses different tones of blue in the garments with straight line cuts and geometrical prints, whilst being comfortably fashionable Second theme, Nature sage, brings out the natural colors that stand outstanding with leather details delivering an exotic look. For the third theme, Mosaic Tiles, we are playing with Mosaic prints with lace details for more feminine and sophisticated styles. Our final theme, Belle de Jour, provides for a more festive occasion through Romantic-era inspired flairs and tones. We have high hopes that you will enjoy our Runway.