Designer, Gabriella Demetriades unveiled an exclusive fashion presentation of her label – DEME earlier this evening at her new store at Bandra Perry Cross Road. Gabriella created a unique experience for the guests with interactive installations; Models and guests styled in DEME , stood tall on podiums, and intermittently walked amongst the crowd, so as to give the guests a closer look at each creation.
Guests including Divya Khosla Kumar , Pallavi Shardha , Diva Dhawan, Pallavi Das, Leva Kutzman, Maria Marsha amongst others, were seen admiring the presentation, while savouring cocktails and hors d’oeuvres. Commenting on the fashion presentation, Gabriella added, “We really wanted to do something different and interactive, and not your usual show.
I wanted it to be experiential, so the guests could get up close and personal with the clothes At the end of it, it’s a celebration for all that Deme is; fun and sexy, and we wanted the evening to be all about that.” Gabriella, for this collection has worked with natural fabrics, however she has cleverly combined these textiles with jersey and scuba materials along with the fusion of metallic colours to get the perfect fit.
A strong technique which is true to Deme, is the intelligent use of drapes, anti-cut and dynamics on interesting shapes and silhouettes, combining it with layering. Being an avid traveler, Gabriella finds herself constantly inspired by the charm of city life and beach romances.
Gabriella has designed this collection keeping in mind wear-ability, where the looks can be translated from day to night, are easy yet sensual, and lastly they are classic but still felt edgy. The label’s dedication to beauty is evident in every design, paying homage to femininity whilst retaining the independent style that is so very ‘Deme’.