Designers Debarghya Bairagi and Navonil Das chose to forsake the city’s better-known colonial structures in favour of an industrial space just west of the posh Alipore area, recalling “Kolkata’s past as the industrial epicentre of the British era and signalling its future potential“.
From operating out of a studio space to moving into a 3,600 sq ft flagship, the designers will now be able to offer their customers the brand’s unfiltered vision.
“The clothes are styled by us, and presented the way we would want people to wear them,” explains Das. “Because our customers are able to experience the brand and identify with its philosophy, they’ve been walking into the store and buying off the rack, rather than asking for customised pieces.”
With prices ranging from Rs 2,500 for ready-to-wear shirts to Rs 2 lakh for bridal ensembles, the designers are looking to cast the net wide.
“Earlier, people would come to us for every function apart from the main wedding day, because they saw us as a prêt brand,” says Das. “But with the new space, we’re receiving orders to design for the actual wedding ceremony too.”