Gucci, Fendi use Indian Sarees for Exclusive Fashion Range

Gucci, Fendi use Indian Sarees for Exclusive Fashion Range


As a part of unique initiative, Project Renaissance, global luxury brands like Gucci, Fendi, Roberto Cavalli and Salvatore Ferragamo have used a fusion of Indian textiles to present an exclusive line as part of a special initiative.

Gucci Fendi Indian Sarees

The event, organised by DLF Emporio and Vogue fashion magazine, is expected to give an impetus to the many international designers who are taking inspiration from Indian design aesthetics for new creations.

It will feature a melange of fusion pieces, made using Indian fabrics and prints. The eight-day event, which will start on January 24 at DLF Emporio in south Delhi, will exhibit 21 pieces from some of the top notch international luxury brands.

Dinaz Madhukar, senior vice president, DLF Emporio, in a statement said, “We at DLF Emporio embrace Project Renaissance as a global salute to Indian craftsmanship. The inspirational journey of Vogue is a differential experience we bring to our patrons.”

On exhibit will be, Burberry’s trench coat in Maheshwari silk, Tod’s’ D bag in Kanchipuram silk, Gucci’s gown in Gujarati patola, Ferragamo’s shoes in Benarasi brocade, Hermes’ scarf in Kantha work and Roberto Cavalli’s traditional Rajasthani bandhini sari turned into an exquisite outfit.

For the designers of the brands, this was a unique chance to blend their fashion sensibilities with India’s culture and textiles. For Cavalli, who was here last year to launch his flagship store, “it was an exciting challenge to construct the design, to blend the Cavalli sensuality and style with the elements of a traditional sari.”

Christopher Bailey, chief creative officer, Burberry, said, “I wanted to take our iconic trench coat and play with its unique identity. Like the trench, the Maheshwari fabric has an incredibly rich history and heritage, which I find truly inspiring.”

Frida Giannini, creative director, Gucci, said, “The patola fabric is incredibly rich and simple. It gives you the idea of heritage, tradition, craftsmanship, and creativity, all themes that are very close to me and to Gucci.”

Source: Pardaphash

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