A month after launching in India, H&M – one of the world’s largest fashion retailers, known for offering fashion and quality at the best price in a sustainable way – opened its second store in New Delhi amid much celebration. The onset of winter did not deter over 500 fashion-lovers, who enthusiastically lined up at Ambience, Vasant Kunj for doors to open.
Cheer took over the mall’s terrace, with fashion lovers joining in the celebrations an evening before the launch. Resonant of the brand’s vibrant culture, H&M fans enjoyed performances by live bands and . The Capital’s most favourite Radio Jockeys RJ Melbin, RJ Alisha, RJ Chris and RJ Priyanka kept the energy flowing as they entertained and interacted with the customers.
The first seven fashionistas in queue were rewarded with gift cards of INR 7000 each, followed by the next 300 receiving gift cards of INR 700 each and a limited edition H&M India tote bag. Janne Einola – Country Manager, H&M Hennes & Mauritz Retail Pvt. Ltd. India; Mikko Alatalo – Area Manager and Richa Negi – Store Manager cut the symbolic red ribbon and welcomed customers into the store, which is spread across 3 levels and over 28,000 sq. ft.
“We are thrilled to be launching our second store today, right at the onset of Diwali. We look forward to welcoming customers who are looking for new fashion inspirations this festive season – for their own wardrobes or to gift to friends and family.” said Mr. Einola. Presenting a wide selection of latest trends and timeless classics for customers, H&M will offer women’s, men’s, and children apparel and accessories.
The store will also launch the Holiday Campaign, starring Katy Perry, this December. Customers can shop at the store every day from 10 AM until 10 PM. In 2016, H&M will open at VR Bengaluru, in Gurgaon at Ambience Mall and in Mumbai. More details will be shared closer to the respective launch dates. For details on the brand and pictures, please visit hm.com.