H&M, Hennes & Mauritz AB, the Swedish international retailer, known for fashion and quality at the best price in a sustainable way opened doors to its second store in Mumbai at Phoenix Market City in Kurla today. Over 400 eager shoppers and fashionistas queued up early in the morning to shop the new collections displayed.
Janne Einola, Country Manager at H&M India along with Area Manager Mikko Alatalo and Store Manager Chel Singh cut the red ribbon and welcomed the first customers in line, who received goodie bags and H&M surprises. The first fashionista in line was awarded a gift card of Rs. 10,000 while the subsequent two fashionistas received a gift card of Rs.7,000 and Rs. 5,000 respectively.
“The anticipation over our launch in Mumbai has been intense and we hope that the new location makes it easier for shoppers across the city to explore H&M‘s offering of fashion and quality at the best price in a sustainable way” elaborated Janne Einola, Country Manager, H&M Hennes & Mauritz Pvt. Ltd.
The new H&M store, spread over 38,000 Sq. Ft and two floors carries a complete range of fashion and accessories for women, men, and children with new items arriving in the store daily. This is also the first store in Mumbai to carry a larger selection of H&M’s concepts, such as H&M’s maternity line called H&M Mama and the plus-size collection, H&M.
The store will be open from 11 am- 9:30pm on all days. H&M will continue its expansion in Southern India with stores coming up in Chennai and Pune later this year. For information on the brand and pictures, please visit hm.com.