WHITENIFE, a fashion for a cause company, founded by Sonia, scion of the textile giant DONEAR INDUSTRIES LTD., has already carved a niche for itself since its inception. This recently launched social enterprise has been well received not only in India but also overseas. One of its recent accomplishments include designing the honorary crown for the Miss Australia pageant. The crowns are infused with company’s patented product Elfh, an alternate to Ivory.
Whitenife has designed crowns for Miss Grand Australia, Miss Supranational Australia & Miss World Australia to be held on July 24, 2014. Whitenife is the first Indian company to design the crown for an international beauty pageant.