Bringing the captivating charm of the capital’s iconic bazaar to the fashion forefront, Nikasha Tawadey is proud to announce the upcoming launch of her Spring Summer 2013 Collection, Chandnichowk, at Wills Lifestyle India Fashion Week, from October 6 – 10, 2012. NIKASHA’s latest collections will be showcased at stall C – 29.
The vivacious collection is an ode to ChandniChowk (Urdu: چان دن ی چوک ), Old Delhi’s grandest bazaar, originally meaning moonlit square or market. Built in 17th century by the great Muslim Emperor of India, Shah Jahan and designed by his daughter Jahan Ara, ChandniChowk is a pandemonium to experience.
Inspired by the joyful hustle and bustle of the city's iconic bazaar, this collection by NIKASHA has a rambunctious spirit with colours like mithai pink, Ferozi (turquoise) and santri (orange), fused with eclectic prints that reflect Nikasha’s signature aesthetic. The fluid silhouettes are layered with glittering tinsel decorations, trimmings, and detailing that bring to the collection a playful and vibrant spirit. Each piece beautifully combines Eastern sensibilities with Western cuts and designs. “This year has been a true adventure with our big shift to the capital, the launch of our bridal studio in Delhi and the opening of Nikasha Studio in Singapore.
yle=”text-align: justify;”>We are very excited to launch our Spring Summer 2013, Chandnichowk Collection at Wills India Fashion Week, alongside the second edition of our Festive Line. With Delhi as our new home, it’s exciting to see the brand go from strength to strength. Watch out for more exciting developments in the close future with an accessories and a kidswear line”, says Nikasha Tawadey.
Soon after the WIFW, the exclusive NIKASHA Studio in New Delhi will welcome the SS2013 Chandichowk Collection, as well as the next edition of the Festive Line.
NIKASHA’s design ethos is a strong reflection of the journey of the modern Indian woman, who embraces tradition with a contemporary outlook. Through interplay of vibrant colours, delicate embroidery, fabrics and prints, NIKASHA has created a unique portfolio of both resort wear and bridal collections, which portray a global style, accentuating Indian traditional craftsmanship with a modern twist.
NIKASHA is also currently present at leading fashion boutiques across India such as Ogaan, Ensemble, Evoluzione, Carma, Elahe, Aura, Elan, Collage, Shrey, Rudraksh, and at Nikasha Studio and Mythology in Singapore.