EstiqeRabana’sTirupur Fashion Week 2nd edition

EstiqeRabana’sTirupur Fashion Week 2nd edition

Tirupur Fashion Week 2ndThe second edition of EstiqeRabana’sTirupur Fashion Week, organized by BooManZwas successfully conducted on June 1st , 2013 at Tirupur. The title sponsors of the event , EstiqeRabana (www.estiqerabana.com), an upcoming domestic knitwear brand in Tirupur, came forward to support the cause of TFW by launching its latest designer collections for urban men and womenin an exclusive ramp sequence.Many reputed brands like Onxy luxury Villas, LUX deo spray, Naturals beauty salons Titan eye plus, The Chennai silks, Canara Bank, Ramraj  werealso the major sponsors of the show.

In joint partnership with NIFT TEA collage of Knitwear Fashion , Apparel Global Consulting& Hi tech International, TFW brought on stage the seasons most exclusive and innovative knitwear collections in Traditonal wear , Bridal Wear and Designer wear segments much to the surprise of all the players in the industry who had visited the show.Tirupur Fashion Week is conceptualized with a vision to create a robust platform for the domestic manufacturers and designers to experiment , innovate and showcase its designing capabilities to buyers ,retailers &dealers in India & abroad.

It’s main aim is to break the external perception of the market that Tirupur can only perform job work for hosieries manufacturing.It is an organized effort to urge the knitwear manufacturers of Tirupur to invest in innovation and to instill confidence among them, that with focused and continuous efforts in Knitwear designing ,Tirupur as an industry can expand it’s contribution in the World’s Knitwear landscape by transforming itself in to “KNITWEAR DESIGN DESTINATION”

Year on year, TFW endeavors to introduce new varieties of fabric , garment constructions . varieties of silhouettes, designs to display the potential in knit wear segment as equivalent to the woven segment . While the industry usage of knitwear fabric was restricted only for intimate wear and T shirts , TFW displayed a breakthrough collection of 70 traditional wear, bridal wear and  designer wear for men , women and kids.

In this second edition , TFW continued to showcase innovations by the extensive and bold usage of various new varieties of Knit fabric such as Bamboo, Banana, Silk, Linen, Viscose, Lycra etc. New types of finishes like chocolate , aloe vera , peach , grinding effect have also been tried.Like the collections of 1st edition, which were based on the inspiration from landmark temples of South India , the 2nd edition collections were based on the theme of “Art and Culture” forms of India.Designers coupled their creations with equally innovative accessories such as neck wear , hand bags , head gears ,foot wear with the right mix of Indian and western Silhouttes.

Apart from being innovative a special attention was given to make the garments commercially acceptable. Although the cost of production for individual garment was high , with mass production these innovative collections could be taken to market with affordable price.

BoopathyVijay , Founder of BooManZ , the organizer of the event said that “It was my dream to see a knitwear saree used at par with Kanchipuram silk saree. I tried to bring innovations by creating garments in the traditional wear , bridal wear and designer wear segments.Our aim is urge the industry to innovate. This is an attempt to transform Tirupuras knitwear fashion destination with innovations in knitted fabric , In the years to come we shall continue to focus on innovations with fabric , design and include manufacturers to showcase their innovative collections to exporters , buyers and retailers through buyer seller meet and fashion show.”

Apparel Global Consulting as event associate has taken the show towards the industry. Mr.Manikandan CEO at AGC said that ,”There in a better interest shown by the industry people in the show  than previous edition and even buyers and designers from European & Australian Sector have also shown interest .He also hopes that events like these will help Tirupur to create a better place in knit industry”

Mr Raja Shanmugham, Chairman , NIFT TEA  Collage of Knitwear Fashion says “ Students of NIFT TEA has a lot to contribute to the Industry, Show has been an eye opener for the Industry , It has set the ball rolling to begin innovations in Tirupur Industry”

MrAkhilRathanasamy , President , KNITcMA , “ Till now buyer used to give designs to the manufacturers , but creating own designers collections with own branding is entirely new for the Industry and effort through this show is inevitable for the Industry to grow to the next level in India and world market.”

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