The earth shakes off the winter chill and new spring shoots emerge. The birds and the bees stir as nature bursts forth with new vigor. This humble insect, the honeybee, is the inspiration for our SS17 collection, ‘Sweet Nectar’. Hard working and industrious, the humble bee underpins a vast portion of our eco-system. Their tireless search for flowers and their precious nectar parallels our own draw to beauty and luxury, and the desire to succeed.
Honeycomb meshes pay homage to the hive. Multiple layers recreate the complexity and depth of the chambers. Geometric motifs stand in contrast to the organic shapes. In keeping with the cellular theme, a part of the collection is developed from laser cut jacquards and hand smock squares.
Layered with gentle pleats, they naturally lend to an airy and comfortable silhouette. Another major element in this collection is the extensive use of quelling.
Mimicking the circular dance of the bee, it involves thinly printed slivers of fabric wrapped and coiled. Floral motifs created this way form the signature look for the collection. Silk, tencel and varieties of tulles are widely employed in the collection. While colors such as lavender, baby blue, dusty white and chalk white are from the first blush of spring. Flowers, industry and a celebration of life; soft pastel shades in translucent layers, humble origins and big dreams; Not So Serious welcomes you to take a sip from our new collection.