In the shimmery sands of the beaches in Goa, get ready as India Beach Fashion Week and Festival 2017 powered by Jeep is all set to set the stage for the most awaited resort and bridal couture for the Spring Summer Surprise starting March 6. In the last 3 Seasons, IBFW has been successful to create THE NICHE in this segment by capturing the heart & mind of the most Inspired & Stylish audience from India & across the Globe. This season of IBFW will witness a host of talented designers showcasing their latest trends in beach wear and bridal couture. A number of new age young designers are debuting on the ramp, hoping to display their creativity and alluring fashion line over the three day event with buyers, top celebrities and HNIs from across the globe.
This season the India Beach Fashion Festival will have industry icon and fashion designer Anupama Dayal opening the festival. The festival promises three days of unlimited fashion which will focus on Men’s fashion, Destination bridal couture and a grand finale. The festival will showcase exclusive collections from top designers like Arjun Khanna, who will be leading the finale show on the first day. His collection will focus on exclusive men’s wear at an offsite location. Day two will feature exquisite destination bridal wear. The finale show showcases Shyamal and Bhumika present the ultimate destination bride. The final day will have a mix of couture with the finale show by Suneet Verma who will present the resort bride collection.
Pallav Ojha, Chief Innovator & Co Founder at Beach Worldwide says, “IBFW is Asia’s largest resort wear fashion week and one of the most sought after destination fashion week in India for both renowned designers and new talent, alike. We have a mix of fashion shows and knowledge forums like Future Fashion Conclave and networking sessions like Sangria by the Sea, to offer a wholesome experience for attendees and participants. The designers find a unique selling platform via the Lighthouse Arena with Indian and international buyers and HNI audience.” Commenting on the association, Head of Marketing, FCA India, Rahul Pansare says, “Jeep India is excited to be a part of the India Beach Fashion Week. For 75 years, the Jeep® brand has embodied luxury, freedom, adventure and the rugged outdoors. Now, we are providing our customers with an all-new luxurious offerings in India and are happy to associate with fashion and lifestyle. It gives us immense pleasure to kick off this partnership with some of the best fashion designers in the country”.
Speaking on the association with India’s largest beach fashion event, Deepak Chhabra, Chief Executive Officer, Crocs India says, “India Beach Fashion Week has emerged as Asia’s largest consortium of designers under the same category. We believe that this festival will be a good opportunity to connect with an engaged and targeted audience. We are excited that this collaboration will help us reiterate our brand’s ethos of creativity, playful energy and love for fashion.I am confident that this show will be a spectacular success.” Commenting on the association, Sneha Mayekar, Marketing Manager, Invisalign says, “Align Technology, the makers of Invisalign clear aligners is glad to associate with India Beach Fashion Week SS’2017 as their “Beautiful Smile Partner”. Individuals associated with the lifestyle, fashion & entertainment industries are constantly engaged in a very demanding eco-system where they must put their best self forward. And certainly looking glamorous comes easy to those who have a beautiful smile.
The Invisalign system is virtually invisible and removable option for teeth straightening that let’s one live life without interruptions, all while achieving a best smile. We look forward to this association with India Beach Fashion Week SS’2017.” Over the previous three seasons, IBFW has hosted designers such as Wendell Rodricks, Neeta Lulla, Varun Bahl, Falguni & Shane Peacock, James Ferreira, Rock S, Priya Kataria Puri, Manoviraj Khosla, Mayur Girotra, Asmita Marwah, Anupama Dayal, Nachiket Bharve, Rakesh Agarwal, Akkriti, Urvashi Kaur, Dev R Nil, Ken Ferns, MapxencaRS, Babita Malkani among others. Some of the celebrities who walked the ramp were the gorgeous and beautiful Sushmita Sen, Lisa Haydon, Aditi Rao Hyadri, Rana Duggapati, Neha Dhupia, Sooraj Pancholi, Anushka Ranjan, Richa Chaddha, Evelyn Sharma, Shibani Dandekar, Anusha Dandekar, Nausheed Qureshi, Amyra Dastur, Pooja Gupta, Adah Sharma among others.
Top models of India like Candice Pinto, Deepti Gujral and Sucheta Sharma have also graced the show with their oomph and appeal. Many debutant designers, who have been selected through a meticulous process, have showcased their work here and mentored by some of the leading designers to jump-start their lucrative designer career. IBFW this year will introduce a host of exciting properties like – a live Music arena,Tete- a Tea and over 100 pop up stores – which will bring together the best minds in the fashion industry under one roof for knowledge sharing and networking. In addition, IBFW also will have ‘Made in Goa’ showcase which is designed to create a global platform to Goa based designers, artists, textiles, handicraft to showcase their talent to global audience.