Mayank Anand and Shraddha Nigam Collection at the LFW W|F 2015

Mayank Anand and Shraddha Nigam Collection at the LFW W|F 2015

image_pdf

Mayank Anand Shraddha Nigam is a label dedicated to bringing Indian handloom fabrics and weaves back into mainstream fashion. The designers reinterpret textiles into contemporary clothing.

[contentblock id=1 img=adsense.png]

Maria Goretti with Mayank Anand Shraddha Nigam at LFW WF 2015

The design quotient is minimalist with an ability to transcend – “from the ramp to the home,” seamlessly. The label is positioned for an urban audience with a flair for experimentation and individuality.

Model showcasing

We choose to present Indian hand-woven fabrics and textiles away from the context the fabrics are woven in.

Model showcasing MASN

This ensures that we can continue to give work to our weavers and craftsmen in today’s day and age and help keep alive our rich cultural heritage making it relevant to the times we live in.

[contentblock id=2 img=adsense.png]

Model showcasing MASN at LFW WF 2015

In a way, we represent the work of our weavers, craftsmen and artisans in a contemporary world. Weaving is India’s largest economic activity after agriculture.

Model showcasing MASN

There are 53 lakh weavers in our country. 15% of cloth production in India is hand loom. 95% of fabric in the world comes from India.

[contentblock id=3 img=adsense.png]

So promoting something this authentically Indian gives us a deep sense of pride.

Mayank Anand Shraddha Nigam at LFW WF 2015

JOIN OUR NEWSLETTER
Join over 30,000 visitors who are receiving our newsletter and regular updates about Bollywood directly in their Inbox.
We hate spam. Your email address will not be sold or shared with anyone else.