Aamir and Kat doll up for Dhoom 3

Aamir and Kat doll up for Dhoom 3

While product merchandising is big in Hollywood, Bollywood is yet to tap its potential strategy.

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Katrina and Aamir KhanFollowing in Krrish 3’s footsteps, Aamir Khan and Katrina Kaif launched Dhoom 3 merchandise at Yash Raj Studios in suburban Mumbai on Tuesday.

While product merchandising is big in Hollywood, Bollywood is yet to tap its potential strategy. The two stars suitably did some shop talk exhibiting Dhoom 3 collectibles that included, entertainment tablets, multiutility portable Bluetooth speakers and collectors’ edition dolls based on Aamir and Katrina’s characters, Sahir and Aaliya, respectively. Aamir, at a little over five feet and five inches, is obviously shorter than Katrina Kaif, who measures a good five-foot-seven. To top it, she had chosen to team her sexy figure- hugging number with heels, giving herself at least a foot’s advantage over her hero. Always the genial star, Aamir Khan was quick to make light of the situation. ”

I love tall women and her heels don’t come in the way,” he quipped. Asked if heels were a normal affair for her given her tall frame, Katrina Kaif replied: ” It’s not something I randomly wear. I only go for them if required.” Dhoom 3 is rumoured to be the costliest Bollywood film ever at a budget of ` 150 crore, and producers Yash Raj Films aim at recovering a sizeable chunk through brand tie- ups and the launch of over 200 related products. Amir and Katrina images

Several brands have been licensed for merchandising including Mattel, Ceat, Bombay Dyeing and Archies. Products being launched include USB drives, calendars, jewellery, belts, key chains, tie- pins, cufflinks, bags, hats, diaries, scarves, bed linens, cushions, and helmets. Recently, Hrithik Roshan launched Krrish 3 merchandise before the Diwali release of his film. Conversation veered to Katrina’s rival Deepika Padukone. With her blazing form at the box- office this year, did she feel threatened? ”

I think I am extremely blessed in my career. God has given me much more than I deserve. If at all there is competition, then it just pushes you to do better and up your game,” she said. She clearly enjoyed working with Aamir Khan. ” I had heard a lot about Aamir being very particular about everything and hence was nervous. But once we started shooting it all seemed very comfortable,” she said. Aamir was still recovering from Sachin Tendulkar‘s overwhelming farewell party the night before. ” We had a great time together. It was a special moment,” he recalled. Dhoom 3 releases on December 20.Made at a budget of Rs.150 crore, Dhoom 3 is rumoured to be the costliest Bollywood film ever. Producers are aiming at recovering a sizeable chunk through brand tie- ups and launch of over 200 products. -Indiatoday

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