Aishwarya Rai Bachchan the face of Kalyan Jewellers, has inaugurated three showrooms of the brand here. Kalyan Jewellers, directly owned jewellery retail chain, has set up three showrooms located in Pritampura, Defence Colony and Karol Bagh in the capital and the “Guzaarish” star inaugurated them on Saturday.“The launch of our stores in Delhi underlines the importance of this dynamic market. We are hopeful that Kalyan Jewellers’ tryst with Delhi will make more jewellery aficionados appreciate the brand and its unparalleled collection of jewellery,” T.S. Kalyanaraman, managing director, Kalyan Jewellers, said in a statement.From everyday wear pieces like pendants, earrings or bangles to more occasion related jewellery like gold and diamond sets, ethnic and bridal wear, the showrooms house numerous glittering pieces.The showrooms, located in Pritampura, Defence Colony and Karol Bagh, were inaugurated today by Kalyan Jewellers brand ambassador Aishwarya Rai Bachchan.Kalyan Jewellers has a turnover of Rs 9,400 crore this financial year. The company has set an ambitious target of 100. showrooms by 2015 with an investment of Rs 1,000 core and is targeting a turnover of Rs 15,000 crore for the next year.Amitabh Bachchan and Aishwarya Rai Bachchan represent Kalyan Jewellers nationally. To represent the company regionally they have other celebrities like Nagarjuna in Andhra Pradesh, Sivaraj Kumar in Karnataka, Prabhu in Tamil Nadu and Dileep in Kerala.The most beautiful woman-and now, the most beautiful mother-on the planet, launched a series of three showrooms of Kalyan Jewellers in the capital city.