Hollywood celebrities favorite brand open doors to Indian MARKET: BCBGMaxazria opens first store at DLF Emporio Mall New Delhi.
BCBGMAXAZRIA has opened its first store in India at DLF Emporio in New Delhi. BCBG stands for the French phrase, “bon chic, bon genre,” meaning, “good style, good attitude.” It is a brand that embodies a vision of global style and attitude.
Always on the forefront of fashion, the BCBGMAXAZRIA woman is known for her sense of style. She is an avid shopper who appreciates clothes that are elegant as well as wearable. The store will launch with the brand’s Spring 2015 collection, which combines timeless elegance with nonchalant bohemian silhouettes. Tapestry and abstract floral prints are inspired by the color reform concept, lending a sun-bleached softness and richness that create a chromatic experience. Distinctive, with a touch of ethereal, the collection embodies her carefree spirit, creating a lasting impression.
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Presenting the brand’s Spring 2015 collection, a combination of timeless elegance with nonchalant bohemian silhouettes, were some of India’s top models – Noyonika Chatterjee, Erika Packard, Bhawna Sharma and Aditi Mishra all draped in exquisite ensembles from the collection. The showcase included a black and white theme to recreate a chromatic experience, which transitioned to pop colors, floral prints and vibrancy, embodying a carefree spirit.
Inside the store, smooth cement floors, warm yellow lighting and ivory walls, give the space an ultimate chic vibe. BCBG is about making quality pieces that fit seamlessly into our customer’s lifestyle. Each piece tht carries our name represents the luxury, visionary point of view and design integrity that is incorporated into every garment.
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“Indian fashion is at a very aspirational stage where the luxury customer is well travelled and identifies with global fashion and brands. We are excited to introduce BCBG to the Indian market and hope to discover their needs and give them something they like” says Chief Creative Officer of BCBGMAXAZRIA Group, Lubov Azria.
Commenting on the launch, Darshan Mehta, President & CEO, Reliance Brands said, “We are delighted to be introducing BCBGMAXAZRIA to India. It is a marquee brand that will help Indian women move from occasion dressing to an effortless dusk to dawn lifestyle. BCBGMAXAZRIA Group stands apart in their quest for creative excellence, with a constant emphasis on fit, quality and great design details, and we are honored to be their India partners.”
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BCBGMAXAZRIA has a loyal following of Hollywood’s celebrities such as Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson, Angelina Jolie, Michelle Obama, January Jones, Florence Welch and Olivia Palermo.
Co-hosted by esteemed designer Rajesh Pratap Singh and President & CEO of Reliance Brands Mr. Darshan Mehta, the celebration brought together some of city’s socially prominent individuals – Savitri Singh, Shabnam Singhal, Payal Pratap, Luigi Estero, Anupama Dayal, Priyanka Gill, Sasha & Kaabia Grewal (from Outhouse), Sarika & Vishal Chaudhry, Caroline Young and many more.
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BCBGMAXAZRIA Group has entered India through a long-term license agreement with Reliance Brands Limited, a part of the Reliance Industries Group, to launch BCBGMAXAZRIA and BCBG Generation in India.