Designer, Gabriella Demetriades unveiled an exclusive fashion presentation of her label – DEME earlier this evening at Olive, Bandra, in association with MELORRA, a contemporary fine jewellery label. Gabriella created a unique experience for the guests with an intimate fashion presentation; Models styled in Deme & Melorra walked amongst the crowd, so as to give the guests a closer look at the ensembles.
Melorra’s baubles made for a great treat for the ladies, as they were seen admiring the gorgeous pieces. Melorra, as a brand offers some great wearable options which are on trend and are easy to style with any outfit. Guests including Lisa Haydon, Amrita Arora, Divya Khosla Kumar, Tanisha Mukherjee, Sayani Gupta, Pernia Qureshi, Ayan Mukherjee, Arjun Rampal, Abhishek Kapoor, Natasha, Waluscha de Sousa, Arunoday Singh, Shibani Dandekar and Sapna Pabbi, amongst others, were seen admiring the presentation, while savouring cocktails and hors d’oeuvres.
Commenting on the fashion presentation, Gabriella added, “We really wanted to do something different and interactive, and not your usual show. I wanted it to be experiential, so the guests could get up close and personal with the clothes and Melorra’s jewels. At the end of the day, it was a celebration for all that Deme is; easy-going and cool sensuality, and we wanted the evening to be all about that.” Gabriella, for this collection has focused on separates and she wants her clients to experiment, mix and match and enjoy the pieces they are wearing.
A strong technique which is true to Deme, is the intelligent use of drapes, anti-cut and dynamics on interesting shapes and silhouettes, combining it with layering. Being an avid traveler, Gabriella finds herself constantly inspired by the charm of city life and beach romances. Gabriella has designed this collection keeping in mind wear-ability, where the looks can be translated from day to night, are easy yet sensual, and lastly they are classic but still feel edgy. The label’s dedication to beauty is evident in every design, paying homage to femininity whilst retaining the independent style that is so very ‘Deme’.