With the launch of FABELS, Fabindia, the Indian lifestyle retailer has entered into contemporary western wear market.
The launch collection has been conceptualised by international designer Alistair Blair, who has been associated with labels such as Dior, Valentino, Givenchy, Cerruti and Chloe and presently lives in Goa.
The coordinated ensembles on offer include structured jackets, waistcoats, trousers, shirts, skirts, dresses as well as accessories such as scarves, jewellery, bags and shoes. FABELS is also distinguished by the weaves, block prints and hand embroidery techniques that have been used as a part of this premium range of western garments.
Subrata Dutta, CEO-Fabindia, added, “The time is right for FABELS. This is a great opportunity to create a western idiom out of India and I look forward to the products with their distinctive styles resonating with our customers”.