Enterprising duo, Krati Valecha and Saakshi Mirchandani, Co-Founders, CHICHOUSE.co continued with their exciting journey in the world of fashion and e-retail. Continuing to offer the best of both world’s e-retail & offline pop ups shops, CHICHOUSE took the second edition of their pop-up a notch higher and associated with multi-designer store Atosa and co-hosted a shopping soirée with Atosa co-owners Aparna Badlani & Azmina Rahimtoolaon the 16th of March at Atosa, Khar W.
Celebrities who were spotted at the event included Mandira Bedi, Salim Merchant, Farah Khan Ali, Amrita Puri, Kabir Bedi & Parveen Dusanj, Habiba & Javed Jaffrey, Poonam Soni, Zeba Kohli, Roshni Chopra, Poonam Dhillon, Roshni Chopra and Sulaiman Merchant (was present to support his wife Designer Reshma Merchant) to name a few! “We are thrilled to have Atosa online with us on chichouse ! The best collaborations come out of mutual admiration & respect for a brand.
We regard Atosa’s curation very highly and believe it’s a phenomenal step ahead to bridge the gap between online & offline shopping. Our objective when we started CHIC HOUSE, was to provide a larger platform to brands & labels by being able to reach out to customers beyond the four walls of their stores and studios. Atosa has long been the ultimate place for fashion-forward and truly stylish people to shop; we share a similar vision for brand curation and could not be happier to launch our association through the pop-up.” Says Saakshi Mirchandani & Krati Valecha, Co-Founders, CHIC HOUSE.
“We are truly excited to collaborate with CHICHOUSE.co. Going on line has been long overdue for us and we were waiting for just the right kind of association which is exactly what we have found in CHICHOUSE.co which itself is a niche and well curated space. As a special celebration of Atosa going online and to introduce our valued clients to CHICHOUSE.co we had a pop up today.” Says, Aparna Badlani, Co-owner of Atosa. The names associated with CHIC HOUSE ranged from elegant to boho-chic to edgy to experimental!
Brands like Bodice, Shift by Nimish Shah, Natasha J, Whim, Shweta Puthran, Vijay Balhara, Priyanka Parekh and Diksha Khanna will now be available online via CHICHOUSE.co & Atosa’s co-curated collection. Additionally, apparel labels such as THREE, Crazyheart, Tussah by Siddhi, footwear labels, Gush & Nupur Chaudhuri participated at the pop-up.