Kitsch, the leading multi brand concept store and its e-commerce vertical Rocknshop.com(powered by Kitsch) offered fashion aficionados in the city a sneak peek into the Spring/Summer Collection 2015 of designer duo Hemant & Nandita to mark the beginning of their retail with the store. The evening soiree was held on 3rd March 2015 at the Kitsch store in the capital’s swankiest locale of Defence Colony. It was attended by all the regular patrons of Rock N Shop and other fashion lovers in the city who seek exclusive designer apparel straight off the runway.
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“We are pleased to offer a dekko to fashion enthusiasts in the city of what is one of the most exciting collections this season, Hemant and Nandita’s label. Not only do our patrons get an exclusive preview of these ultra luxurious brands, they also get a good idea of what’s going to be in vogue for the upcoming fashion season” says Priya, CEO Rocknshop.
Hemant and Nandita’s collection, ‘The Knot’ signifies the exquisite knot that the designer duo has tied between traditional layouts and contemporary silhouettes. The designs, categorized under this section are created for young, free-spirited, sporty yet sensuous women who love to embrace their true selves with comfortable, trendy and luxurious designs.
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Talking about starting retail at Kitsch, Hemant said “We are very excited to launch our collection at Kitsch & Rock N Shop. Its an honor for us to be stocked amidst the extremely inspiring International designer collections that we have always loved.”
Nandita who is equally excited, said “Our label has always been synonymous with prints however there is so much more that our garments represent. Now that the garments will be easily accessible across the Kitsch stores, people will be able to physically experience all the elements that constitute our garments.”
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Guests including Rohit Bal, Sunil Sethi, AD Singh, Anupama Dayal, Shabnam Singhal, Fariha Ansari, Reynu Tandon, Nidhi Ahuja, Pallavi Mohan & Shalini (Geisha Designs) were all seen indulging in interesting conversations and retail therapy during the evening soiree.