The new definition of retail luxury opened in Hyderabad at Banjara Hills, Road No. 2 in a glittering evening hosted by Pradeep & Neha Hirani with a fashion showcasing and city’s crème de la crème in attendance. Ms. Pinky Reddy Inaugurated the Store.
Having revolutionized fashion luxury retail business, KIMAYA launched its new store in Hyderabad on 2nd September 2012. It will be the first ever luxury fashion house, with all the Top designers of the country, in Hyderabad!
Neha & Pradeep Hirani, the founders of Kimaya played perfect hosts along with the chief guest and the leading face of Hyderabad, Pinky Reddy.
City’s most favorite lady Pinky Reddy inaugurated the store in an innovative way by hitting a gong and then cutting the ribbon flanked by city’s best models and Neha and Pradeep Hirani. Pinky Reddy addressed the media and thanked Mr. Hirani to bring epitome of luxury to Hyderabad. She said, “The launch of country’s best and biggest fashion house KIMAYA in Hyderabad is a testimony of the development that the city has seen in past few years. I am extremely delighted to be the first shopper at KIMAYA Hyderabad and wishing it all the success in the city. It is my most favourite shopping destination and I am quite certain it will become a one-stop-shop for all the women in Hyderabad.”
Crème de la crème of the city – Aparna Roddam, Shilpa Reddy, Manjula Narsa, Shalini Madhurka, Archie and Jayant Palanji, Rohit Reddy, Neelima Reddy, Mona Parthasarthy, Sunila Eiti, Meetha Rathin, Mala Pasha, Meera Bhupal, Seema and Anil Kumar, Sunita Pillai, Preeti Reddy, Bani Ahuja, Raunak Yar Khan, Anand and Radhika Asrani, etc were seen appreciating the exquisite clothes and accessories. Designers Anand Kabra and Suhani Pittie were there to support this fashion revolution in the city. Sherzade Javeri was seen on the party circle after a long time.
Leading Telugu Actress Lakshmi Machu was seen enjoying the collection of leading designers like Gauri and Nainika, Rohit Bal, Tarun Tahiliani, Rajesh Pratap Singh.
The 3500 sq ft luxury space is a treat to fashionista’s in the city. Subdued sumptuousness is the key to store of KIMAYA Hyderabad, where the muted colours exude a quiet elegance and allow the clothes to stand out. It is a haven ensconced on the Banjara Hill Road No. 2, the city’s eminent high-street. Hyderabad’s discerning, well traveled denizens can finally celebrate and drop themselves into the lap of luxury at Kimaya- a store that will be synonymous with refined elegance and a taste for the finer things in life.
Heralded as India's biggest fashion house, with stores in Delhi, Mumbai, Bangalore, Surat and Dubai, Kimaya delivers uber-luxurious fashion experience, with its choicest of labels and designs and today boasts of a strong designer label collection of over 180 designers from the sub-continent.
The Kimaya assortment includes leading designer names like Rohit Bal, Sabyasachi Mukherjee, Tarun Tahiliani, Anamika Khanna, Abraham & Thakore, Manish Arora, Rina Dhaka, Rajesh Pratap Singh, Ranna Gill, Shantanu & Nikhil, Malini Ramani, Gauri & Nainika, Rocky S, Gaurav Gupta, Anshu Arora Sen, Wendell Rodricks, Falguni & Shane Peacock, Namrata Joshipura, Surily Goel, and many others.
Mr Pradeep Hirani, Chairman, Kimaya Fashions Pvt. Ltd., says “Kimaya has brought about a revolution at the core, instilling a touch of professionalism in the industry. Being the first ever multi brand designer store in Hyderabad, retailing top designers of the country, Kimaya is sure to add a different dimension to fashion presenting a retail experience will go beyond the mere obvious! Inspirational and niche, Kimaya is poised to be the very last word in fashion in the city of Nawabs. We will do full justice to the city by bringing in the latest in fashion trends and haute couture”
Echoes Neha Hirani, MD, Kimaya Fashions Pvt. Ltd says, “The strength of Kimaya is not just that we retail the cream of Indian designer wear, but that we offer edited collections of all designers from the Sub-Continent. Kimaya heralds a new dawn in fashion retail in Hyderabad.”
Tip Off: Superstar Sridevi, who was in the town on Saturday walked in KIMAYA late in the night before catching up a flight back to Mumbai and wrote a note of best wishes for the success of the store. She visited the store a night before the launch to wish old friends Neha and Pradeep Hirani good luck for their new store.