The actor, the anchor, the sports presenter and the designer Mandira Bedi launched her multi designer outlet ‘M The Store’ last night which saw celebrities like Sonali Kulkarni, Shriya Saran, Mansi Scott, Suchitra Pillai, Maria Goretti, Shaheen Abbas, Meiyang Chang and others come in at the launch party.
Mandira, who launched her design label at Khar 2 years ago is now extending the store to a multi designer outlet and E Portal called M The Store and mthestore.com, which will now stock Indian ethnic wear, western wear, indo western, pret fusion, accessories, kurtis..etc. along with her iconic saris! Housing renowned brands like Gavin Miguel, Charu Parasher, Harsh Harsh, Kiran Ajmera,
Terrence Lobo, Palanquine, Ezraamidst others, M The store shall have collections that are at the end of the day an extension of Mandira’s personal style and flamboyance.
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She has personally picked the brands and the assortments that will be showcased in her glamorous store along with her signature glamorous saris.
The ethos of the label is simple; every item of clothing or accessories that hold place at M The store is something Mandira would wear herself. Look out for her saris which are traditional yet quirky, outfits by Gavin Miguel which are classic yet inventive, ethnic designer wear by Palanquine which are elaborate yet minimal and au courant. A fusion of fabrics, colours, jewellery and details allows anyone from a teenager to a glam grand mum to walk into the store and pick out their favorite!
There’s something here for everyone! Talking about the expansion of her store, an elated Mandira says, “My tryst with saris is something everyone is well aware of. My store earlier stocked just saris which I believe is the most versatile garment ever.
It can be formal, conservative, fun and sexy! But I had a lot of fans and customers who wanted to know about my style preferences for an overall outfit for other occasions too, especially the younger audience.
That’s when I thought why not give them all what I personally would wear, even apart from saris right under one roof. M- The label stocks outfits and accessories which come from contemporary brands but exemplify my style. This label is an extension of my personality.”