This month, healthier skin is equal to a healthier world! Philanthropy has always been part of the DNA at Kiehl’s Since 1851. The Mission of Kiehl’s states that Kiehl’s must “improve in some way the quality of the community to which it is committed… making for better citizens, better firms, and better communities.” To that end, Kiehl’s focuses its efforts first and foremost on the betterment of its local communities.
Inspired by Kiehl’s pharmaceutical and scientific heritage, the Kiehl’s Limited Edition project in India reinforces their long-standing commitment to philanthropy, science and education.To commemorate its 5th Anniversary in India, Kiehl’s has partnered with actress Neha Dhupia and Teach For India to establish‘Kiehl’s Gives’ – an ongoing global initiative to promote philanthropy.
For the first time in India, the brand will retail a special edition of their Ultra Facial Cream – the world’s favourite moisturizer –100% net proceeds from which (up to INR 7,00,000), will go straight to Teach For India in February 2016 to educate underprivileged children across the country. Kiehl’s, along with Teach For India and Neha Dhupia wants to bring an end to India’s educational crisis.
In India, according to Teach For India, 90% children start school, 58% drop out of primary school and only 10% finish high school and go on to study in colleges across India. “Teach for India tirelessly works towards bridging the gaps and challenges that underprivileged children face in education. Supportive partners like Kiehl’s share our passion for improving the lives of these kids, and fostering optimism and making education a human right,” says Neha Dhupia.
The special edition designed bottle echoes with Neha Dhupia’s sentiment to“give where you live” to eliminate educational inequality in India. Purchasing 10 jars of Kiehl’s Ultra Facial Cream will help bring excellent education to 1 child in a Teach For India classroom for 1 year. The vision for this vibrant bottle label has been a collaborative effort between Neha Dhupia and the children from Teach for India. Colourful butterflies take to the skies in the same manner as children live up to their full potential – charting their distinctive journeys to success and happiness.
With Friend of Kiehl’s and celebrated model, Surelee Joseph, Kiehl’s celebrated this collaboration with a fun afternoon at the store at Palladium, Mumbai with the Fellows and children from Teach For India. The launch saw a smattering of Mumbai’s glitterati & cognoscenti who were seen enjoying the Kiehl’s experience – the store, the skincare consultations, the food & drinks, live music and, of course, Kiehl’s products.
“Kiehl’s has a long-standing heritage of working to further the cause of children. In our completion of 5 years in India, We are proud to continue this important philanthropic work with Teach For India, an effective, on-the-ground, organization built on the foundation that every child has the right to get an education and that all children deserve a future. Thank you Neha Dhupia and our Customers for helping support this wonderful cause” says Kiehl’s India General Manager Smira Bakshi.”