The City of Joy embraces the authentic, stylish and exclusive Furniture Destination from the house of Centuryply
- An exclusive range of high-end designer furniture will be made available soon and the launch event saw the unveiling of the ‘Nesta Mobile furniture store’
- Centuryply plans to open 111 stores with 3.5 million square feet of retail space within the next 3 years
- The company plans to have about 35 stores in the Eastern Region
Makers of the well-known ‘Centuryply’ brand of plywood and decorative veneers, Century Plyboards (I) Ltd., launched their lifestyle Nesta Store in Kolkata. Nesta Furniture aims to provide authentic and stylish furniture and home decor accessories at affordable prices to the Indian customer. The sprawling 7500 sq ft store with plush interiors and comforting ambience was launched by Mr. Sanjay Agarwal, Managing Director, Century Plyboards (I) Limited, along with actress Raima Sen in Kolkata. Housing an enviable range of varied home decorating options, Nesta will be a must visit destination during Pujo and the approaching Diwali season.
Announcement of the Kolkata store is the second in the series of furniture retail stores to be launched across the country. Nesta envisages creation of 3.5 million square feet of retail space with 111 outlets in the next 5 years with a projected turnover of Rs 500 Crores with an initial investment of Rs. 100 Crores. Centuryply plans to open almost 35 Nesta Furniture stores in the eastern region.
Talking about Nesta, Mr. Sanjay Agarwal, Managing Director, Century Plyboards (I) Limited expressed, ”There has been a sharp increase in the popularity of genuine designer furniture over the last few years and Nesta will serve to be a retail hub for those interested in good quality designer furniture and home accessories. We at Centuryply believe in providing utmost satisfaction to the consumer through best quality products and customer care. The designs are contemporary and they reflect the lifestyle needs of the India consumers. We will offer the latest designs and introduce a new collection every 3 months in association with a talented set of furniture designers from NID India.”
Commenting on the store, Raima Sen said, “Centuryply has always offered interesting products, their new business venture of retail home furniture is great a idea, I am sure they will have interesting designs to offer their customers. With the Durga Puja just around the corner, the launch of Nesta store in Kolkata is happening at the right time. Most of them re-decorate their homes during pujo, so this will be a good opportunity for buyers to take home some interesting piece for furniture. I wish them all the very best for their new venture.”
The store will provide the ability to visualize the furniture in a room. Customers can choose colours, different options for each room to get the perfect look, furnish the room dimensions and visualize how the furniture will look in your home on a giant LED wall in an exclusive zone ensconced to give you privacy. Each piece of furniture or accessory placed in the store has undergone stringent quality checks and has passed a wide array of style filters and is stamped with the proprietary ‘Authenticity of wood, Guaranteed’ seal. This is coupled with the company’s acquired capability in the field of “Cutting Edge Product Design” in the last 3 years with the help of its’ famous Annual Design Awards called “Aces of Spaces”. In this forum the company has been associated with famous international designers like Patricia Urquiola , leading Indian Architects like Architect Karan Grover & leading Young Design talents from Chile like Sebastian Rozas and Matias Bravos. This year Centuryply has started working with young talented designers from NID, Ahmedabad for creating the range of boutique exclusive top-end furniture.
The store will also have a mock up of an apartment with approximately the same dimensions as a typical 1BHK flat, to help customers visualize how Nesta can transform their house into a dream home. Nesta aims at being partners in designing your home, suggest styling options to suit your temperament and to ensure that we are always there for you after the sale is concluded through our prompt after sales maintenance. Because, we believe that you deserve only the best and to live your dreams…So come live the Nesta Life!