An exclusive India’s legacy saree brand launched its flagship store in Juhu mumbai, Sara loren launch of India’s pride – Vedaa Contemporary Weaves now opens to Mumbai Fashion Enthusiasts.
Juhu Mumbai for the launch of the flag ship store of Vedaa contemporary weave India’s legacy saree brand that showcases timeless art forms with contemporary designs and styles that are both elegant and sty lish. The saree brand showcases timeless art forms with contemporary designs and styles that are both elegant and stylish.
After existing for over a decade and building our clientele amongst the real women of India and the who’s who of Mumbai, Vedaa’s celeb studded store launch saw the likes of Bollywood current heart throb, actress Sara Loren, Mrs. Jaya Laxmikanth (wife of singer Laxmikanth of the Laxmikanth Pyarelal duo) and award winning weaver Mr. Ghanshyam Das Bode who inaugurated the store and unveiled the look-book and saree showcase of Vedaa’s new bridal collection. Also present were Ms. Snehal Pinto, Director – Ryan Group, Mrs. Sunita Gupta, Owner – The Big Door and many more!
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Actress Sara Loren wore a beautiful Yellow Organza Kanjivaram from the Vedaaa collection at the launch, along with other women of stature who are current Vedaa aficionados.
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Rooted and defined, Vedaa stands for the ‘Nari’ in her foremost elegance – almost as if the wearer has found a method to worship her own form and its rhythm. Traditional techniques of weaving are revived and curated to create woven textures in sarees , suit coodinates and dupattas.