Superdry hosted an exclusive ‘Be Fit Party’ with Fitness Expert, Namrata Purohit to unveil its A/W’16 Sport Collection at ‘The Apartment’ during Lakme Fashion Week. In keeping with the brand’s design aesthetic, Superdry showcased a modern workout wardrobe with flattering and breathable hi-tech fabrics in the hottest colour trends.
As with every Superdry collection, impeccable attention to detail has been incorporated throughout the line. Reflective stitch detail, gloss print graphics, super soft touch fabrics and secure branded zip pockets give a slick sport-tech feel to the stylish yet high performance driven range.
The collection focuses on moisture wicking fabrics that have been used to ensure fitness fans stay cool while working out and brushed fleece lining to provide warmth and safety during outdoor activities.
The extensive sport collection included running shorts, tracks, funnel neck tops, lightweight basic t-shirts, running hoodies and gym bombers for men in ‘fluro orange’, black and ‘grey grit’.
The women’s capsule collection featured alphabet graphics and python skin patterned sports bras, trainers and kit bags. Specialist emboss prints on capris and leggings added a unique statement to gym bag essentials.
Already proven popular in the celebrity world with its previous seasons, the sport collection launch party was attended by fashionable fitness lovers in the city such as, Pooja Hegde, Manasi Scott, Aparna Badlani, Kanishtha Dhankar, Jhataleka Malhotra, Malini Agarwal,
Gunjan Utreja, Zoya Afroz and Amit Gaur. Guests at the event were spotted viewing select pieces from the sports collection on display over wine and delicious hors d’oeuvres.
Host and birthday girl, Namrata Purohit was seen posing with friends and family as she introduced them to the season’s must-have fitness looks at the party.