India’s ace Tennis player Rohan Bopanna and wife Supriya today celebrated their Platinum Day of Love and unveiled the season’s Platinum Love Bands – Endless Love range by C. Krishniah Chetty & Sons. The beautiful emotion of eternal love was clearly encapsulated through the concept of Platinum Day of Love and the ambient décor of well-known iconic images symbolizing everlasting love set the tone for the event. While sharing beautiful and romantic moments, the couple exchanged Platinum Love Bands to mark their day of love.Precious platinum is a naturally white metal that never fades or tarnishes with time, just like real love that lasts for an eternity. The design concepts adopted for the Platinum Love Bands – Endless Love range are ‘Infinity Symbols’, ‘Endless Love Knots’ and ‘Duo Bands’. The themes are based on a design hook of ‘Luxury Archeology’ taken from an international trend report presented by WGSN, a worldwide leader in trend forecasting. A new design direction, that uses ancient materials and amalgamates it with modern themes. The range, symbolic of eternity, captures a way of expressing love and includes pieces of minimal expressions of mythological or ancient icons of eternal love on contemporary platinum pieces. At the launch, Rohan Bopanna said, “I think for me it was love at first sight, from the day we met every moment spent with Supriya, is for me, a moment I cherish. Today, commemorating our Platinum day of Love with these beautiful Platinum Love Bands symbolizes the eternal love, trust, and commitment that we aspire to in our relationship. Personally too, the look and feel of platinum, appeals to me, as does its attributes; If I were to choose one attribute of Platinum that mirrors our relationship, I would say purity, the naturally white metal’s inherent quality embodies trust, which is the foundation of our relationship.”While Supriya Bopanna says, “Today, pledging our love on this platform takes me back to the day Rohan swept me off my feet and proposed to me. Exchanging these beautiful platinum emblems of eternal love, reinstates my faith that our relationship will grow from strength to strength and like these elegant and classic love bands will last forever.”Mr. Vinod Hayagriv, Managing Director, C. Krishniah Chetty & Sons said at the launch, “The demand for platinum jewellery has been on an upward trend and addressing the consumers’ needs this season we announce the launch of Platinum Love Bands – Endless Love collection. This symbolic range for couples is an ideal expression of everlasting love. The metal’s inherent qualities match the sensibility of the modern consumer, so whether young women on married couples, platinum jewellery collection in making its way in the jewellery boxes this season. We are delighted today to witness Rohan and Supriya’s Platinum Day of Love celebration and we wish them eternal love and happiness across their journey as a couple.”Ms. Vaishali Banerjee, Country Manager India, Platinum Guild International added, ““Being a very precious metal world over, platinum is symbolic of emotions and moments closest to your heart. It represents the deepest love, whether it is between couples or parent and child or siblings, etc. Qualities of platinum being unchanging and everlasting, makes it’s a metal symbolic of this love. The design themes of the new Platinum Love Bands range infuse the endearing emotion of endless love through the three design concepts, ‘Infinity Symbols’, ‘Endless Love Knots’ and ‘Duo Bands’.”In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.
The House Of C. Krishniah Chetty & SonIs today considered as one of world’s finest Heritage business houses and Jewellers. With a legacy dating back to 1869, C. Krishniah Chetty & Sons in the past has been a jeweller to the British and to the Royal Houses of India and is today, a preferred partner to leaders in fashion and fine jewellery.
It All Began With A Bead Cotha
Krishniah Chetty started by selling coloured beads to the British residents of the then Cantonment in Bangalore. Later, the firm was commissioned to craft designs inspired in Great Britain. The British and Indian armies then placed orders for Infantry gear, swords, breast plates and more, life-size doors, and memorabilia. The Royal Houses placed running orders for their Palaces from life size perambulators, turban ornaments, keys to monuments and buildings, jewellery, mementoes and regalia with the symbol of His Highness the Maharaja of Mysore. The Maharaja of Sandur, The Maharaja of Travancore, The Nizam of Hyderabad, The Nawab of Savanur, The Maharaja of Dhrangadhra and more were among the over 20 erstwhile kingdoms as famous clients.
The family operated and well-run private limited company today operates with a vision of being a highly respected jeweller providing consistent and legendary services to their clients. Their mission is to satisfy the highest expectations of every client, in a relationship that can span generations. The directors of the company today hold respectable positions in society, in trade, and continue the rich legacy of the past. The award winning company is today a respected name in the industry for high ethical standards.