The Body Shop Launches a new Beauty Movement: Beauty With Heart

The Body Shop Launches a new Beauty Movement: Beauty With Heart

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Body Shop Launch 2012The Body Shop, one of the 21st Century’s most iconic and pioneering brands today launched a new movement called Beauty With Heart that will inspire individuals everywhere and transform the boundries of beauty.

Beauty With Heart emphasis on a beauty experience that is more thanskin deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good and Do Good. Beauty with Heart is our latest brand platform that connects with younger generations of consumers, keeping the values intact.

Activist, model and actor Lily Cole was announced as first ever global brand advocate of The Body Shop Lily Cole exemplifies the sentiments attached with The Body Shop and is the embodiment of the brand’s strong values. Lily’s dedication to activism makes her an inspiring and progressive role model for people everywhere.

The brand announcement happened at The Westin Hotel where the Brand Spokesperson introduced the its as a young brand and announced its brand new values and philosophies. Some loyalist of the brand present at the venue were Kashish Goel, Yashna, Pallavi, Jasveen, Manasee and Sakshee, Ambreen, Shelly and Avantika. The guest appreciated the new products- Body Butter and Body Oil by The Body Shop.

Talking about the bringing the revolutionary beauty movement into India, Shriti Malhotra COOThe Body Shop India said,” We are excited to launch ‘Beauty with Heart’ and we hope to create a unique and memorable experience that will engage, educate and inform our customers through this movement”.

The Body Shop became one of the world’s first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.

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